On-Page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Unlike off-page SEO, which involves external signals like backlinks, on-page SEO is entirely within your control.

1. High-Quality Content

The single most important factor. Your content must be well-written, informative, and satisfy the user's reason for searching. As we covered in our post on why a blog is a great investment, there is no substitute for high-quality content.

2. Page Titles and Meta Descriptions

The page title (<title>) is a strong signal to search engines about your page's content. The meta description doesn't directly impact rankings, but a compelling description encourages users to click on your result in the search listings. Both should include your primary keyword. For guidance on finding the best keywords, refer to our Keyword Research Guide.

3. Headings and Subheadings (H1, H2, H3)

Properly structured headings (like the ones in this article) help search engines and readers understand the structure of your content. Your main title should be an `

`, with main points as `

`s and sub-points as `

`s.

4. Internal Linking

Linking to other relevant pages on your own website helps search engines understand your site's structure and spreads authority between your pages. For example, if we mention our SEO services, we should link to that page.

5. URL Structure

A clean, simple, and descriptive URL is best. For example, a URL like `veytra.site/blog/on-page-seo-guide` is much better for users and SEO than `veytra.site/p?id=123`.

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